Alexandre Herchcovitch

In 1993, at age 22, Alexandre Herchcovitch completed the Fashion college at Faculdade Santa Marcelina, obtaining success since the graduation parade.

The Herchcovitch trajectory trough Brazilian fashion was built just in more than ten years, enough for the designer's name turns into one of the most powerful brands in the fashion world. Thus, his career may seem short, but his marriage to the fashion comes from childhood, when Herchcovitch advised on her mother's productions.

From the first dress to the skull prints, famous in the 90s, followed by t-shirts with the 2003 Disney reasons, the designer surprises and reveals himself as true chameleon, endowed with sensitivity, able to wear any person.

Today, Herchcovitch creates collections for his own brand, licensed products to many companies, showing his collections at Fashion Week - 7th on Sixth, in New York, and São Paulo Fashion Week. Besides, he has four stores in Brazil, one store in Japan and a virtual store.

With an unmistakable trait, Herchcovitch idealized pieces that were developed exclusively by Altero. His collections were harmonized with the metal quality applied in many different ways, in international quality finishes and shapes that fit with his creativity.

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